Increase in the liquid tax in Germany in 2025: What you should know

As of January 1, 2025, a new tax bracket for e-liquids will apply in Germany. This is part of the Tobacco Tax Modernization Act (TabStMoG), which aims to regulate the taxation of tobacco and related products, including e-liquids. This tax increase has already led to an adjustment of prices in our webshop and at other suppliers.

Background: The Tobacco Tax Modernization Act

The Tobacco Tax Modernization Act, which came into force on July 1, 2022, marked a decisive turning point for the regulation and taxation of nicotine products in Germany. The aim was to reduce the consumption of tobacco and nicotine-containing products while increasing tax revenues. Since the law was introduced, the tax on e-liquids has been increased in several stages, most recently on January 1, 2025.

According to the law, the tax on nicotine-containing and nicotine-free liquids will be levied based on the quantity. The 2025 increase will affect all products that contain e-liquids, such as disposable e-cigarettes, prefilled pod systems and the liquids themselves.

effects of the tax increase

1. Price adjustments in web shops and retailers: Due to the increased taxes, we have had to adjust our prices. This increase affects all products that contain e-liquids. We have tried to keep the adjustments as moderate as possible in order to continue to be able to offer you high-quality products at fair prices.

2. Changed consumer behavior: Many consumers have reacted to the new prices by reducing their consumption or looking for alternative products. Nicotine-free liquids are also becoming increasingly popular as they often represent a cheaper option.

3. Market challenges: Smaller retailers have been hit particularly hard by the tax increase, as they have less room to absorb the additional costs. Larger suppliers with larger inventories and more efficient supply chains have been better able to cope with these challenges.

What does this mean for our customers?

As your trusted provider of high-quality e-cigarettes and liquids, we are committed to continuing to offer you the best products at fair prices. Despite the increased costs, we focus on transparency and customer-friendly solutions. Our prices reflect the new tax requirements, and we continue to offer discounts and special promotions to make your purchase easier.

Our recommendations

1. Plan your purchases: Due to the increase in prices, we recommend that you plan your purchases better and look out for special offers. This way you can save costs while enjoying your favorite products.

2. Stay informed: We will keep you up to date with current developments and offers on our website and in our newsletters.

Conclusion

The increase in the liquid tax has led to noticeable changes for consumers and providers. Despite the financial burden, we are committed to continuing to offer you a first-class shopping experience. We thank you for your understanding and loyalty.

If you have any questions about our products or price changes, please do not hesitate to contact us. Together we will overcome these challenges and ensure you receive the quality and service you are used to.